Currently full professor in intelligent robotics and innovation management at the Technical University of Cluj-Napoca, Stelian Brad comes up with a complex background of about 20 years in software industry, as product or project manager, CEO, innovation manager, entrepreneur and mentor. Stelian holds a PhD in robotics and a PhD in economics. Till now, he had the chance to lead or to be involved in 150+ research and innovation projects, as well as many institutional development initiatives. His current technological focus is on disruptive IT product-service systems, industry 4.0 and robotic intelligence. On the academic side he has published over 200 papers in journals and international conferences. On the entrepreneurial side, Stelian led and is leading various initiatives towards collaborative and polycentric innovations, business internationalization, and international and cross-industry strategic alliances. He is also reporting contributions in consultancy projects for communities and companies on lean agile design thinking, innovation management, competitive engineering, shared value, smart specialization, and digital transformation. He was invited as speaker in many events in the fields of IT, robotics and innovation.